| Type of Material: | Thesis |
| Title: | Brand equity in marketing consumer durables |
| Researcher: | Aluregowda |
| Guide: | Manjunath, S. J. |
| Publisher: | University of Mysore |
| Place: | Mysore |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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