Title : Impact of advertising on consumer behaviour a study with reference to selected consumer durable and non durable goods

Type of Material: Thesis
Title: Impact of advertising on consumer behaviour a study with reference to selected consumer durable and non durable goods
Researcher: Mohan, M. Madana
Guide: Babu, P. Premchand
Publisher: Sri Krishnadevaraya University
Place: Anantapur
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_321799
040__|aSKUN_515003|dIN-AhILN
041__|aeng
100__|aMohan, M. Madana|eResearcher
245__|aImpact of advertising on consumer behaviour a study with reference to selected consumer durable and non durable goods
260__|aAnantapur|bSri Krishnadevaraya University
502__|bPhD
700__|aBabu, P. Premchand|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/70338|yShodhganga
905__|anotification

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