Title : Service quality customer retention and profitability assessment of State Bank of India through customer relationship management approach

Type of Material: Thesis
Title: Service quality customer retention and profitability assessment of State Bank of India through customer relationship management approach
Researcher: Baksi, Arup Kumar
Guide: Parida, Bivraj Bhusan and Tripathy
Publisher: The University of Burdwan
Place: Bardhaman
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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