| Type of Material: | Thesis |
| Title: | Role of comparative advertisements in consumer decision process with special reference to select consumer durables and goods |
| Researcher: | Kumar, Gadda Vijaya |
| Guide: | Megharaj, B. R. |
| Publisher: | Sri Krishnadevaraya University |
| Place: | Anantapur |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 315906 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-14 03:53:34 | |
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| 035 | __ | |a(IN-AhILN)th_315906 |
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| 041 | __ | |aeng |
| 100 | __ | |aKumar, Gadda Vijaya|eResearcher |
| 245 | __ | |aRole of comparative advertisements in consumer decision process with special reference to select consumer durables and goods |
| 260 | __ | |aAnantapur|bSri Krishnadevaraya University |
| 502 | __ | |bPhD |
| 700 | __ | |aMegharaj, B. R.|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/63262|yShodhganga |
| 905 | __ | |anotification |
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