| Type of Material: | Thesis |
| Title: | A comparative study of the effectiveness of the celebrity and unknown models in advertising messages on the brand beliefs of consumer audiences |
| Researcher: | ElMuhdi, Majdi S Abd |
| Guide: | Bhatt, A S |
| Publisher: | Maharaja Sayajirao University of Baroda |
| Place: | Vadodara |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 312325 | |
| 003 | IN-AhILN | |
| 005 | 2018-08-14 03:37:34 | |
| 008 | __ | 180814t####||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_312325 |
| 040 | __ | |aMSUB_390002|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aElMuhdi, Majdi S Abd|eResearcher |
| 245 | __ | |aA comparative study of the effectiveness of the celebrity and unknown models in advertising messages on the brand beliefs of consumer audiences |
| 260 | __ | |aVadodara|bMaharaja Sayajirao University of Baroda |
| 502 | __ | |bPhD |
| 700 | __ | |aBhatt, A S|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/58980|yShodhganga |
| 905 | __ | |anotification |
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