Type of Material: | Thesis |
Title: | Impact On Attitudinal Changes Among Urban Consumers While Watching Celebrity Endorsed Advertisements Of Personal Care Products On Television With Particular Reference To Urban Consumers In Coimbatore District Tamil Nadu India |
Researcher: | Balaji Vignesh .R |
Guide: | Dr. P. Periasamy |
Publisher: | Bharathiar University |
Place: | Coimbatore |
Year: | 2015-10-16 |
Language: | English |
Dissertation/Thesis Note: | PhD |
Fulltext: | Shodhganga |
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