| Type of Material: | Thesis |
| Title: | Impact On Attitudinal Changes Among Urban Consumers While Watching Celebrity Endorsed Advertisements Of Personal Care Products On Television With Particular Reference To Urban Consumers In Coimbatore District Tamil Nadu India |
| Researcher: | Balaji Vignesh .R |
| Guide: | Dr. P. Periasamy |
| Publisher: | Bharathiar University |
| Place: | Coimbatore |
| Year: | 2015-10-16 |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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