| Type of Material: | Thesis |
| Title: | A study on the impact of television advertisements on purchase decision of consumers in salem district in respect of durable goods |
| Researcher: | Pirakatheeswari P |
| Guide: | Rajeswari R |
| Publisher: | Periyar University |
| Place: | Salem |
| Year: | 2015-10-16 |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 306516 | |
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| 100 | __ | |aPirakatheeswari P|eResearcher |
| 245 | __ | |aA study on the impact of television advertisements on purchase decision of consumers in salem district in respect of durable goods |
| 260 | __ | |aSalem|bPeriyar University|c2015-10-16 |
| 502 | __ | |bPhD |
| 700 | __ | |aRajeswari R|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/51159|yShodhganga |
| 905 | __ | |anotification |
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