Title : Business level strategy: an empirical study of differentiation and cost leadership strategies in small and medium retail business

Type of Material: Thesis
Title: Business level strategy: an empirical study of differentiation and cost leadership strategies in small and medium retail business
Researcher: Somalingam, A
Guide: Govindarajalu, S
Publisher: Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya
Place: Kanchipuram
Year: 2015-10-09
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_306064
040__|aCSMK_631561|dIN-AhILN
041__|aeng
100__|aSomalingam, A|eResearcher
245__|aBusiness level strategy: an empirical study of differentiation and cost leadership strategies in small and medium retail business
260__|aKanchipuram|bSri Chandrasekharendra Saraswathi Viswa Mahavidyalaya|c2015-10-09
502__|bPhD
700__|aGovindarajalu, S|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/50647|yShodhganga
905__|anotification

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