Title : An empirical evaluation of brand extension strategies of indian banks

Type of Material: Thesis
Title: An empirical evaluation of brand extension strategies of indian banks
Researcher: Padmanabhan, Rishikesh
Guide: Chandrasekar, K S
Publisher: Vels University
Place: Chennai
Year: 2015-10-08
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_305892
040__|aVEUN_600117|dIN-AhILN
041__|aeng
100__|aPadmanabhan, Rishikesh|eResearcher
245__|aAn empirical evaluation of brand extension strategies of indian banks
260__|aChennai|bVels University|c2015-10-08
502__|bPhD
700__|aChandrasekar, K S|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/50457|yShodhganga
905__|anotification

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