Title : A study of impact of sales promotion schemes on product preferences brand perception with reference to select fmcg products

Type of Material: Thesis
Title: A study of impact of sales promotion schemes on product preferences brand perception with reference to select fmcg products
Researcher: Kasturay, Amrita S
Guide: Kar, Chitta Ranjan and Tripathy
Publisher: Pt. Ravishankar Shukla University
Place: Raipur
Year: 2015-10-06
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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040__|aRAVI_492010|dIN-AhILN
041__|aeng
100__|aKasturay, Amrita S|eResearcher
245__|aA study of impact of sales promotion schemes on product preferences brand perception with reference to select fmcg products
260__|aRaipur|bPt. Ravishankar Shukla University|c2015-10-06
502__|bPhD
700__|aKar, Chitta Ranjan and Tripathy|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/50300|yShodhganga
905__|anotification

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