| Type of Material: | Thesis |
| Title: | The effectiveness of product brand placement in films as a marketing communication tool: a study to investigate realism, recognition, recall awareness credibility and specific behavior of target audience |
| Researcher: | Narang, Tanu |
| Guide: | Sidhpuria, Manish |
| Publisher: | Veer Narmad South Gujarat University |
| Place: | Surat |
| Year: | 2015-07-27 |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 301994 | |
| 003 | IN-AhILN | |
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| 008 | __ | 180814t2015||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_301994 |
| 040 | __ | |aSGUJ_395007|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aNarang, Tanu|eResearcher |
| 245 | __ | |aThe effectiveness of product brand placement in films as a marketing communication tool: a study to investigate realism, recognition, recall awareness credibility and specific behavior of target audience |
| 260 | __ | |aSurat|bVeer Narmad South Gujarat University|c2015-07-27 |
| 502 | __ | |bPhD |
| 700 | __ | |aSidhpuria, Manish|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/45542|yShodhganga |
| 905 | __ | |anotification |
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