Title : Celebrity endorsement and its influence on consumer behaviour

Type of Material: Thesis
Title: Celebrity endorsement and its influence on consumer behaviour
Researcher: Trivedi, Jay Prakash
Guide: Pathak, Bharati V
Publisher: Gujarat University
Place: Ahmedabad
Year: 2015-07-23
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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041__|aeng
100__|aTrivedi, Jay Prakash|eResearcher
245__|aCelebrity endorsement and its influence on consumer behaviour
260__|aAhmedabad|bGujarat University|c2015-07-23
502__|bPhD
700__|aPathak, Bharati V|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/45392|yShodhganga
905__|anotification

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