Title : Celebrity and non celebrity endorsements in advertisements a comparative study of selected product categories

Type of Material: Thesis
Title: Celebrity and non celebrity endorsements in advertisements a comparative study of selected product categories
Researcher: Parmar Bhaveshkumar Jivabhai
Guide: Patel Rajnikant P
Publisher: Sardar Patel University
Place: Vallabh Vidyanagar
Year: 2015-07-15
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_301590
040__|aSPUN_388120|dIN-AhILN
041__|aeng
100__|aParmar Bhaveshkumar Jivabhai|eResearcher
245__|aCelebrity and non celebrity endorsements in advertisements a comparative study of selected product categories
260__|aVallabh Vidyanagar|bSardar Patel University|c2015-07-15
502__|bPhD
700__|aPatel Rajnikant P|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/45045|yShodhganga
905__|anotification

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