| Type of Material: | Thesis |
| Title: | A Study On The Inducing Factors Of Purchase Decision Of Selected Consumer Durables With Brand Equity And Extension With Special Reference To Coimbatore City |
| Researcher: | Sekar .P |
| Guide: | Dr. J. Murugesan |
| Publisher: | Bharathiar University |
| Place: | Coimbatore |
| Year: | 2015-06-23 |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 245 | __ | |aA Study On The Inducing Factors Of Purchase Decision Of Selected Consumer Durables With Brand Equity And Extension With Special Reference To Coimbatore City |
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| 905 | __ | |anotification |
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