| Type of Material: | Thesis |
| Title: | A study on the influence of promotional measures on buyer purchase behaviour with special reference to home based entertainment goods |
| Researcher: | J.SRILEKHA |
| Guide: | Dr.K.JAWAHAR RANI |
| Publisher: | Bharathiar University |
| Place: | Coimbatore |
| Year: | 2015-03-13 |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 040 | __ | |aBRTR_641046|dIN-AhILN |
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| 100 | __ | |aJ.SRILEKHA|eResearcher |
| 245 | __ | |aA study on the influence of promotional measures on buyer purchase behaviour with special reference to home based entertainment goods |
| 260 | __ | |aCoimbatore|bBharathiar University|c2015-03-13 |
| 502 | __ | |bPhD |
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| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/37290|yShodhganga |
| 905 | __ | |anotification |
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