Title : Brand and product features as determinants of purchase intention

Type of Material: Thesis
Title: Brand and product features as determinants of purchase intention
Researcher: S. GOWRI
Guide: Dr. P.R. MUTHUSWAMY
Publisher: Bharathiar University
Place: Coimbatore
Year: 2015-03-13
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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100__|aS. GOWRI|eResearcher
245__|aBrand and product features as determinants of purchase intention
260__|aCoimbatore|bBharathiar University|c2015-03-13
502__|bPhD
700__|aDr. P.R. MUTHUSWAMY|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/37277|yShodhganga
905__|anotification

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