| Type of Material: | Thesis |
| Title: | Consumers integration of online review and print advertisement: understanding persuasive effects and underlying psychological mechanisms |
| Researcher: | Dwesar, Rishi |
| Guide: | Rao, Venu Gopal K S |
| Publisher: | ICFAI Foundation for Higher Education |
| Place: | Hyderabad |
| Year: | 2015-02-19 |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 035 | __ | |a(IN-AhILN)th_294646 |
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| 041 | __ | |aeng |
| 100 | __ | |aDwesar, Rishi|eResearcher |
| 245 | __ | |aConsumers integration of online review and print advertisement: understanding persuasive effects and underlying psychological mechanisms |
| 260 | __ | |aHyderabad|bICFAI Foundation for Higher Education|c2015-02-19 |
| 502 | __ | |bPhD |
| 700 | __ | |aRao, Venu Gopal K S|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/36084|yShodhganga |
| 905 | __ | |anotification |
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