| Type of Material: | Thesis |
| Title: | A Study on Customer Relationship Management Practices Among Consumer Durable White Goods Customers in Chennai City |
| Researcher: | Krishnan.A.R |
| Guide: | Velu, R |
| Publisher: | SRM University |
| Place: | Kattankulathur |
| Year: | 2015-01-28 |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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