| Type of Material: | Thesis |
| Title: | Measuring consumers attitude towards celebrity endorsement with special reference to film stars versus sports stars as celebrity endorsers |
| Researcher: | Patel. Pratik C |
| Guide: | Sidhpuria, Manish |
| Publisher: | Veer Narmad South Gujarat University |
| Place: | Surat |
| Year: | 2015-01-02 |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 245 | __ | |aMeasuring consumers attitude towards celebrity endorsement with special reference to film stars versus sports stars as celebrity endorsers |
| 260 | __ | |aSurat|bVeer Narmad South Gujarat University|c2015-01-02 |
| 502 | __ | |bPhD |
| 700 | __ | |aSidhpuria, Manish|eGuide |
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