Type of Material: | Thesis |
Title: | Impact of level of sex appeal in print advertising on brand recall : a study with reference to selected products |
Researcher: | Nath, C Lakshmi |
Guide: | Rao, V V L Narasimha |
Publisher: | Acharya Nagarjuna University |
Place: | Guntur |
Year: | 2014-12-11 |
Language: | English |
Dissertation/Thesis Note: | PhD |
Fulltext: | Shodhganga |
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