Title : Devise a suitable marketing strategy to build customer equity by enhancing customer value in a competitive scenario

Type of Material: Thesis
Title: Devise a suitable marketing strategy to build customer equity by enhancing customer value in a competitive scenario
Researcher: Gupta, Babeet
Guide: Grewal, Jagtar Singh
Publisher: Bhagwant University
Place: Ajmer
Year: 2014-11-25
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_289286
040__|aBHAG_305004|dIN-AhILN
041__|aeng
100__|aGupta, Babeet|eResearcher
245__|aDevise a suitable marketing strategy to build customer equity by enhancing customer value in a competitive scenario
260__|aAjmer|bBhagwant University|c2014-11-25
502__|bPhD
700__|aGrewal, Jagtar Singh|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/28906|yShodhganga
905__|anotification

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