| Type of Material: | Thesis |
| Title: | An analytical study on customer based brand equity for global and Indian brands in Indian market |
| Researcher: | Choudhury, Smritishikha |
| Guide: | Pathak, Rinalini Kakati |
| Publisher: | Gauhati University |
| Place: | Guwahati |
| Year: | 2014-11-13 |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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