| Type of Material: | Thesis |
| Title: | The effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala |
| Researcher: | Bhai, P S Lekshmi |
| Guide: | Sreeranganadhan, K |
| Publisher: | Mahatma Gandhi University |
| Place: | Kottayam |
| Year: | 2014-09-26 |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 287541 | |
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| 005 | 2018-08-14 01:51:18 | |
| 008 | __ | 180814t2014||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_287541 |
| 040 | __ | |aMGND_686560|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aBhai, P S Lekshmi|eResearcher |
| 245 | __ | |aThe effect of advertisement on consumer behavior and brand preference with special reference to selected consumer durables in Kerala |
| 260 | __ | |aKottayam|bMahatma Gandhi University|c2014-09-26 |
| 502 | __ | |bPhD |
| 700 | __ | |aSreeranganadhan, K|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/26009|yShodhganga |
| 905 | __ | |anotification |
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