| Type of Material: | Thesis |
| Title: | Impact of literature for advertising effectiveness in the visual media a study |
| Researcher: | Sreedharan, N V |
| Guide: | Das, V Mukunda |
| Publisher: | Mahatma Gandhi University |
| Place: | Kottayam |
| Year: | 2014-08-07 |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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