| Type of Material: | Thesis |
| Title: | CELEBRITY ENDORSEMENTS AND THEIR INFLUENCE ON CONSUMERS PROCESSING OF MARKETING COMMUNICATIONS |
| Researcher: | Mehra, Parkee |
| Guide: | Mittal, Amit |
| Publisher: | Maharishi Markandeshwar University |
| Place: | Mullana- Ambala |
| Year: | 2013-08-19 |
| Language: | English |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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