Title : A study of shopper buying behaviour in terms of ‘selection of retail outlets’ and the ‘impact of visual merchandising’

Type of Material: Thesis
Title: A study of shopper buying behaviour in terms of ‘selection of retail outlets’ and the ‘impact of visual merchandising’
Researcher: Panda, Rajesh
Guide: Keskar, Anil
Publisher: Symbiosis International University
Place: Pune
Year: 2013-05-02
Language: English
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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