Type of Material: | Thesis |
Title: | Effect of branding on Marketing of Banking Services in India |
Researcher: | Venkatesh, Bhagyalakshmi |
Guide: | Ghai, Suresh |
Publisher: | SNDT Womens University |
Place: | Mumbai |
Year: | 2013-02-28 |
Language: | English |
Dissertation/Thesis Note: | PhD |
Fulltext: | Shodhganga |
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