| Type of Material: | Thesis |
| Title: | A study of big data retail business analytics and its impact on customer acquisition and retention in Indian retailing - An empirical analysis |
| Researcher: | Chowdary, Lakshmi |
| Guide: | Prasad, R. Siva Rama |
| Department: | Faculty of Commerce and Management Studies |
| Publisher: | Acharya Nagarjuna University, Guntur |
| Place: | Guntur |
| Year: | 26/05/2018 |
| Language: | English |
| Subject: | Commerce |
| Dissertation/Thesis Note: | PhD |
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| 001 | 276641 | |
| 003 | IN-AhILN | |
| 005 | 2018-07-12 12:41:25 | |
| 008 | __ | 180712t2018||||ii#||||g|m||||||||||eng|| |
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| 040 | __ | |aNGJN_522510|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aChowdary, Lakshmi|eResearcher |
| 110 | __ | |aFaculty of Commerce and Management Studies|bAcharya Nagarjuna University, Guntur|dGuntur |
| 245 | __ | |aA study of big data retail business analytics and its impact on customer acquisition and retention in Indian retailing - An empirical analysis |
| 260 | __ | |aGuntur|bAcharya Nagarjuna University, Guntur|c26/05/2018 |
| 502 | __ | |bPhD |
| 653 | __ | |aCommerce |
| 700 | __ | |aPrasad, R. Siva Rama|eGuide |
| 905 | __ | |anotification |
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