Title : Influence of reference group on purchasing behaviour of mobile phone consumers in rural Haryana

Type of Material: Thesis
Title: Influence of reference group on purchasing behaviour of mobile phone consumers in rural Haryana
Researcher: Singh, Sandeep Mann
Guide: Bishnoi, Vinod Kumar
Department: Faculty of Business
Publisher: Guru Jambheshwar University of Science and Technology, Hisar
Place: Hisar
Year: 02/02/2017
Language: English
Subject: Business
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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