| Type of Material: | Thesis |
| Title: | Effect of marketing mix elements on brand awareness of consumer durables |
| Researcher: | Aggarwal, Sonika |
| Guide: | Singh, Harjot | Kumar, Kalyan |
| Department: | Department of LM Thapar School of Management |
| Publisher: | Thapar University, Patiala |
| Place: | Patiala |
| Year: | 02/11/2017 |
| Language: | English |
| Subject: | Management |
| Dissertation/Thesis Note: | PhD |
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| 003 | IN-AhILN | |
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| 100 | __ | |aAggarwal, Sonika|eResearcher |
| 110 | __ | |aDepartment of LM Thapar School of Management|bThapar University, Patiala|dPatiala |
| 245 | __ | |aEffect of marketing mix elements on brand awareness of consumer durables |
| 260 | __ | |aPatiala|bThapar University, Patiala|c02/11/2017 |
| 502 | __ | |bPhD |
| 653 | __ | |aManagement |
| 700 | __ | |aSingh, Harjot|eGuide |
| 700 | __ | |aKumar, Kalyan|eGuide |
| 905 | __ | |anotification |
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