Title : Customer relationship management (CRM) best practices and customer loyalty: A study of retail banking sector in Kerala

Type of Material: Thesis
Title: Customer relationship management (CRM) best practices and customer loyalty: A study of retail banking sector in Kerala
Researcher: Darli, Linie
Guide: Vasanthagopal, R.
Department: Faculty of Commerce
Publisher: Mahatma Gandhi University, Kottayam
Place: Kottayam
Year: 20/09/2017
Language: English
Subject: Commerce
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_275124
040__|aMGND_686560|dIN-AhILN
041__|aeng
100__|aDarli, Linie|eResearcher
110__|aFaculty of Commerce|bMahatma Gandhi University, Kottayam|dKottayam
245__|aCustomer relationship management (CRM) best practices and customer loyalty: A study of retail banking sector in Kerala
260__|aKottayam|bMahatma Gandhi University, Kottayam|c20/09/2017
502__|bPhD
653__|aCommerce
700__|aVasanthagopal, R.|eGuide
905__|anotification

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