| Type of Material: | Thesis |
| Title: | A study on various factors affecting the impulse purchase behaviour of customers in FMCG, apparels ( organised retail sector in the cities of Hyderabad, Secundereabad and Vijayawada |
| Researcher: | Raju, K. Venkateswara |
| Guide: | Kumar, Prasanna |
| Department: | Faculty of Management |
| Publisher: | Koneru Lakshmaiah Education Foundation(KL University) |
| Place: | Guntur |
| Year: | 01/11/2017 |
| Language: | English |
| Subject: | Study |
| Dissertation/Thesis Note: | PhD |
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