Title : Buying behaviour of rural consumers - a study with special reference to fast moving consumer goods (FMCG)

Type of Material: Thesis
Title: Buying behaviour of rural consumers - a study with special reference to fast moving consumer goods (FMCG)
Researcher: Prakash, Gyan
Guide: Pathak, Pramod
Department: Department of Management Studies
Publisher: Indian School of Mines, Dhanbad
Place: Dhanbad
Year: 2017
Language: English
Subject: Buying Behaviour
Rural
Consumers
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_272530
040__|aISMD_826004|dIN-AhILN
041__|aeng
100__|aPrakash, Gyan|eResearcher
110__|aDepartment of Management Studies|bIndian School of Mines, Dhanbad|dDhanbad
245__|aBuying behaviour of rural consumers - a study with special reference to fast moving consumer goods (FMCG)
260__|aDhanbad|bIndian School of Mines, Dhanbad|c2017
502__|bPhD
653__|aBuying Behaviour
653__|aRural
653__|aConsumers
700__|aPathak, Pramod|eGuide
905__|anotification

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