| Type of Material: | Thesis |
| Title: | Understanding the customer awareness, perceptions and preferences towards cause related marketing |
| Researcher: | Thomas, Sujo |
| Guide: | Pathak, Bharatiben V |
| Department: | Department of Management |
| Publisher: | Gujarat University, Ahmedabad |
| Place: | Ahmedabad |
| Year: | 2016 |
| Language: | English |
| Subject: | Marketing management | Commerce | Management |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 270667 | |
| 003 | IN-AhILN | |
| 005 | 2016-04-26 12:34:22 | |
| 008 | __ | 160426t2016||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_270667 |
| 040 | __ | |aGJUL_380009|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aThomas, Sujo|eResearcher |
| 110 | __ | |aDepartment of Management|bGujarat University, Ahmedabad|dAhmedabad |
| 245 | __ | |aUnderstanding the customer awareness, perceptions and preferences towards cause related marketing |
| 260 | __ | |aAhmedabad|bGujarat University, Ahmedabad|c2016 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2016 |
| 650 | __ | |aManagement|2UGC |
| 653 | __ | |aMarketing management |
| 653 | __ | |aCommerce |
| 700 | __ | |aPathak, Bharatiben V|eGuide |
| 905 | __ | |anotification |
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