| Type of Material: | Thesis |
| Title: | Understanding the customer awareness, perceptions and preferences towards cause related marketing |
| Researcher: | Thomas, Sujo |
| Guide: | Pathak, Bharatiben V |
| Department: | Department of Management |
| Publisher: | Gujarat University, Ahmedabad |
| Place: | Ahmedabad |
| Year: | 2016 |
| Language: | English |
| Subject: | Marketing management | Commerce | Management |
| Dissertation/Thesis Note: | PhD |
User Feedback Comes Under This section.