Title : Exploring the antecedents and measures of brand loyalty-with special reference to telecommunication industry

Type of Material: Thesis
Title: Exploring the antecedents and measures of brand loyalty-with special reference to telecommunication industry
Researcher: Walavalkar, Deepali Madhusudan
Guide: Bakkappa, B
Department: Department of Management
Publisher: Kuvempu University, Shimoga
Place: Shankarghatta
Year: 2016
Language: English
Subject: Marketing management
Management
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_269726
040__|aKVMP_577451|dIN-AhILN
041__|aeng
100__|aWalavalkar, Deepali Madhusudan|eResearcher
110__|aDepartment of Management|bKuvempu University, Shimoga|dShankarghatta
245__|aExploring the antecedents and measures of brand loyalty-with special reference to telecommunication industry
260__|aShankarghatta|bKuvempu University, Shimoga|c2016
502__|bPhD
518__|oDate of Notification|d2016
650__|aManagement|2UGC
653__|aMarketing management
700__|aBakkappa, B|eGuide
905__|anotification

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