Title : Studying effects of cause related marketing on consumer attitude and corporate image among Indian consumers

Type of Material: Thesis
Title: Studying effects of cause related marketing on consumer attitude and corporate image among Indian consumers
Researcher: Gadhavi, Dharmeshdan Dilipdan
Guide: Rathod, K L
Department: Department of Management
Publisher: Hemchandracharya North Gujarat University, Patan
Place: Patan
Year: 2015
Language: English
Subject: Marketing management
Consumer behavior
Management
Dissertation/Thesis Note: PhD

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035__|a(IN-AhILN)th_269616
040__|aNGUJ_384265|dIN-AhILN
041__|aeng
100__|aGadhavi, Dharmeshdan Dilipdan|eResearcher
110__|aDepartment of Management|bHemchandracharya North Gujarat University, Patan|dPatan
245__|aStudying effects of cause related marketing on consumer attitude and corporate image among Indian consumers
260__|aPatan|bHemchandracharya North Gujarat University, Patan|c2015
502__|bPhD
518__|oDate of Notification|d2015
650__|aManagement|2UGC
653__|aMarketing management
653__|aConsumer behavior
700__|aRathod, K L|eGuide
905__|anotification

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