Type of Material: | Thesis |
Title: | Studying effects of cause related marketing on consumer attitude and corporate image among Indian consumers |
Researcher: | Gadhavi, Dharmeshdan Dilipdan |
Guide: | Rathod, K L |
Department: | Department of Management |
Publisher: | Hemchandracharya North Gujarat University, Patan |
Place: | Patan |
Year: | 2015 |
Language: | English |
Subject: | Marketing management | Consumer behavior | Management |
Dissertation/Thesis Note: | PhD |
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003 | IN-AhILN | |
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035 | __ | |a(IN-AhILN)th_269616 |
040 | __ | |aNGUJ_384265|dIN-AhILN |
041 | __ | |aeng |
100 | __ | |aGadhavi, Dharmeshdan Dilipdan|eResearcher |
110 | __ | |aDepartment of Management|bHemchandracharya North Gujarat University, Patan|dPatan |
245 | __ | |aStudying effects of cause related marketing on consumer attitude and corporate image among Indian consumers |
260 | __ | |aPatan|bHemchandracharya North Gujarat University, Patan|c2015 |
502 | __ | |bPhD |
518 | __ | |oDate of Notification|d2015 |
650 | __ | |aManagement|2UGC |
653 | __ | |aMarketing management |
653 | __ | |aConsumer behavior |
700 | __ | |aRathod, K L|eGuide |
905 | __ | |anotification |
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