| Type of Material: | Thesis |
| Title: | Outcome of brand extension strategies in FMCG (fast moving consumer goods) segment: a survey of Kolkata |
| Researcher: | Saha, Indrani |
| Guide: | Dasgupta, Rajib |
| Department: | Department of Commerce |
| Publisher: | University of Calcutta, Kolkata |
| Place: | Kolkata |
| Year: | 2015 |
| Language: | English |
| Subject: | Marketing | Commerce | Commerce |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 268037 | |
| 003 | IN-AhILN | |
| 005 | 2015-07-14 02:02:38 | |
| 008 | __ | 150714t2015||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_268037 |
| 040 | __ | |aCLCT_700073|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aSaha, Indrani|eResearcher |
| 110 | __ | |aDepartment of Commerce|bUniversity of Calcutta, Kolkata|dKolkata |
| 245 | __ | |aOutcome of brand extension strategies in FMCG (fast moving consumer goods) segment: a survey of Kolkata |
| 260 | __ | |aKolkata|bUniversity of Calcutta, Kolkata|c2015 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2015 |
| 650 | __ | |aCommerce|2UGC |
| 653 | __ | |aMarketing |
| 653 | __ | |aCommerce |
| 700 | __ | |aDasgupta, Rajib|eGuide |
| 905 | __ | |anotification |
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