| Type of Material: | Thesis |
| Title: | Effectiveness of rational versus emotional appeals in developing consumer attitude: a case study of advertising in the state of Orissa |
| Researcher: | Panda, Tapas Kumar |
| Guide: | Parida, B B |
| Department: | Department of Business Administration |
| Publisher: | University of Burdwan, Burdwan |
| Place: | Burdwan |
| Year: | 2013 |
| Language: | English |
| Subject: | Business administration |
| Dissertation/Thesis Note: | PhD |
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| 001 | 267468 | |
| 003 | IN-AhILN | |
| 005 | 2015-06-15 19:35:32 | |
| 008 | __ | 150615t2013||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_267468 |
| 040 | __ | |aBRDN_713104|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aPanda, Tapas Kumar|eResearcher |
| 110 | __ | |aDepartment of Business Administration|bUniversity of Burdwan, Burdwan|dBurdwan |
| 245 | __ | |aEffectiveness of rational versus emotional appeals in developing consumer attitude: a case study of advertising in the state of Orissa |
| 260 | __ | |aBurdwan|bUniversity of Burdwan, Burdwan|c2013 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2013 |
| 653 | __ | |aBusiness administration |
| 700 | __ | |aParida, B B|eGuide |
| 905 | __ | |anotification |
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