| Type of Material: | Thesis |
| Title: | Effectiveness of world of mouth publicity on buying behaviour of consumer durable products: an empirical study |
| Researcher: | Saurikhia, Akhilesh |
| Guide: | Nabi, M Kamalun |
| Department: | Department of Commerce & Business Studies |
| Publisher: | Jamia Milia Islamia, New Delhi |
| Place: | New Delhi |
| Year: | 2014 |
| Language: | English |
| Subject: | Commerce | Business study |
| Dissertation/Thesis Note: | PhD |
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