| Type of Material: | Thesis |
| Title: | Effectiveness of world of mouth publicity on buying behaviour of consumer durable products: an empirical study |
| Researcher: | Saurikhia, Akhilesh |
| Guide: | Nabi, M Kamalun |
| Department: | Department of Commerce & Business Studies |
| Publisher: | Jamia Milia Islamia, New Delhi |
| Place: | New Delhi |
| Year: | 2014 |
| Language: | English |
| Subject: | Commerce | Business study |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 267288 | |
| 003 | IN-AhILN | |
| 005 | 2015-04-10 23:52:14 | |
| 008 | __ | 150410t2014||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_267288 |
| 040 | __ | |aJMIS_110025|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aSaurikhia, Akhilesh|eResearcher |
| 110 | __ | |aDepartment of Commerce & Business Studies|bJamia Milia Islamia, New Delhi|dNew Delhi |
| 245 | __ | |aEffectiveness of world of mouth publicity on buying behaviour of consumer durable products: an empirical study |
| 260 | __ | |aNew Delhi|bJamia Milia Islamia, New Delhi|c2014 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2014 |
| 653 | __ | |aCommerce |
| 653 | __ | |aBusiness study |
| 700 | __ | |aNabi, M Kamalun|eGuide |
| 905 | __ | |anotification |
User Feedback Comes Under This section.