| Type of Material: | Thesis |
| Title: | A study on guarantee and warranty in the marketing of consumer durables |
| Researcher: | Saji, Abraham |
| Guide: | Siby, Zacharias |
| Department: | School of Management & Business Studies |
| Publisher: | Mahatma Gandhi University, Kottayam |
| Place: | Kottayam |
| Year: | 2013 |
| Language: | English |
| Subject: | Management Studies | Business Studies | Marketing Management | Consumer Durables |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 263620 | |
| 003 | IN-AhILN | |
| 005 | 2013-12-11 06:47:28 | |
| 008 | __ | 131211t2013||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_263620 |
| 040 | __ | |aMGND_686560|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aSaji, Abraham|eResearcher |
| 110 | __ | |aSchool of Management & Business Studies|bMahatma Gandhi University, Kottayam|dKottayam |
| 245 | __ | |aA study on guarantee and warranty in the marketing of consumer durables |
| 260 | __ | |aKottayam|bMahatma Gandhi University, Kottayam|c2013 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2013-11 |
| 653 | __ | |aManagement Studies |
| 653 | __ | |aBusiness Studies |
| 653 | __ | |aMarketing Management |
| 653 | __ | |aConsumer Durables |
| 700 | __ | |aSiby, Zacharias|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/19641|yShodhganga |
| 905 | __ | |anotification |
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