| Type of Material: | Thesis |
| Title: | A study of consumer behaviour towards permission based E-mail marketing in selected Indian banks |
| Researcher: | Gupta, Nimit |
| Guide: | Nath, Vikas |
| Department: | Department of Management Studies |
| Publisher: | Shobhit University |
| Place: | Meerut |
| Year: | 2013 |
| Language: | English |
| Subject: | Management Studies | Consumer Behaviour | E-Mail Marketing | Indian Banks |
| Dissertation/Thesis Note: | PhD |
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| 110 | __ | |aDepartment of Management Studies|bShobhit University|dMeerut |
| 245 | __ | |aA study of consumer behaviour towards permission based E-mail marketing in selected Indian banks |
| 260 | __ | |aMeerut|bShobhit University|c2013 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2013-09 |
| 653 | __ | |aManagement Studies |
| 653 | __ | |aConsumer Behaviour |
| 653 | __ | |aE-Mail Marketing |
| 653 | __ | |aIndian Banks |
| 700 | __ | |aNath, Vikas|eGuide |
| 905 | __ | |anotification |
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