Type of Material: | Thesis |
Title: | Green marketing: an attitudinal and behavioral analysis of consumers in Pune |
Researcher: | Sahu, Tripti |
Guide: | Nagendra, Asha |
Department: | Faculty of Management |
Publisher: | Symbiosis International University |
Place: | Pune |
Year: | 2012 |
Language: | Arabic |
Subject: | Green marketing | Consumers behavior | Consumers attitudes | Management |
Dissertation/Thesis Note: | PhD |
Fulltext: | Shodhganga |
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001 | 263234 | |
003 | IN-AhILN | |
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008 | __ | 150429t2012||||ii#||||g|m||||||||||ara|| |
035 | __ | |a(IN-AhILN)th_263234 |
040 | __ | |aSUEC_411004|dIN-AhILN |
041 | __ | |aara |
100 | __ | |aSahu, Tripti|eResearcher |
110 | __ | |aFaculty of Management|bSymbiosis International University|dPune |
245 | __ | |aGreen marketing: an attitudinal and behavioral analysis of consumers in Pune |
260 | __ | |aPune|bSymbiosis International University|c2012 |
502 | __ | |bPhD |
518 | __ | |oDate of Notification|d2012 |
520 | __ | |aConsumers attitudes and concerns for the environment are determinants of behaviour and will manifest itself in their lifestyles and green purchasing decisions. The objective of the present study was to explore whether variables, specific to environment |
653 | __ | |aGreen marketing |
653 | __ | |aConsumers behavior |
653 | __ | |aConsumers attitudes |
653 | __ | |aManagement |
700 | __ | |aNagendra, Asha|eGuide |
856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/8520|yShodhganga |
905 | __ | |anotification |
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