Title : Green marketing: an attitudinal and behavioral analysis of consumers in Pune

Type of Material: Thesis
Title: Green marketing: an attitudinal and behavioral analysis of consumers in Pune
Researcher: Sahu, Tripti
Guide: Nagendra, Asha
Department: Faculty of Management
Publisher: Symbiosis International University
Place: Pune
Year: 2012
Language: Arabic
Subject: Green marketing
Consumers behavior
Consumers attitudes
Management
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_263234
040__|aSUEC_411004|dIN-AhILN
041__|aara
100__|aSahu, Tripti|eResearcher
110__|aFaculty of Management|bSymbiosis International University|dPune
245__|aGreen marketing: an attitudinal and behavioral analysis of consumers in Pune
260__|aPune|bSymbiosis International University|c2012
502__|bPhD
518__|oDate of Notification|d2012
520__|aConsumers attitudes and concerns for the environment are determinants of behaviour and will manifest itself in their lifestyles and green purchasing decisions. The objective of the present study was to explore whether variables, specific to environment
653__|aGreen marketing
653__|aConsumers behavior
653__|aConsumers attitudes
653__|aManagement
700__|aNagendra, Asha|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/8520|yShodhganga
905__|anotification

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