| Type of Material: | Thesis |
| Title: | A study of the effective marketing strategies adopted by Marathi film industry and its impact on Cinegoers in Mumbai |
| Researcher: | Natu, Pankaj Ramesh |
| Guide: | Lawrence, M D |
| Department: | Faculty of Management |
| Publisher: | Tilak Maharashtra Vidyapeeth |
| Place: | Pune |
| Year: | 07/03/2011 |
| Language: | English |
| Subject: | Management | Marathi film industry | Cinegoers | Marketing |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 261382 | |
| 003 | IN-AhILN | |
| 005 | 2013-12-05 05:54:55 | |
| 008 | __ | 120419t2011||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_261382 |
| 040 | __ | |aTMRV_411037|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aNatu, Pankaj Ramesh|eResearcher |
| 110 | __ | |aFaculty of Management|bTilak Maharashtra Vidyapeeth|dPune |
| 245 | __ | |aA study of the effective marketing strategies adopted by Marathi film industry and its impact on Cinegoers in Mumbai |
| 260 | __ | |aPune|bTilak Maharashtra Vidyapeeth|c07/03/2011 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2011-03-07 |
| 520 | __ | |aIMPORTANCE AND SIGNIFICANCE OF THE STUDY The importance for the study is to find out the reasons behind the lack of consumers participation in the Marathi film business and to understand the reasons for the decline and the resurgence of the Marathi film |
| 653 | __ | |aManagement |
| 653 | __ | |aMarathi film industry |
| 653 | __ | |aCinegoers |
| 653 | __ | |aMarketing |
| 700 | __ | |aLawrence, M D|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/3433|yShodhganga |
| 905 | __ | |anotification |
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