| Type of Material: | Thesis |
| Title: | A study of Advertising Standards Council of India (ASCI) and its regulatory role towards curbing unethical marketing communication with specific reference to the Portrayal of women by advertisers |
| Researcher: | Keskar, Dhananjay K |
| Guide: | Lawrence, M D |
| Department: | Faculty of Management |
| Publisher: | Tilak Maharashtra Vidyapeeth |
| Place: | Pune |
| Year: | October, 2011 |
| Language: | English |
| Subject: | Advertisers | Asci | Advertising standards council of india | Marketing | Communication |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 261370 | |
| 003 | IN-AhILN | |
| 005 | 2013-12-05 05:54:55 | |
| 008 | __ | 120419t2023||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_261370 |
| 040 | __ | |aTMRV_411037|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aKeskar, Dhananjay K|eResearcher |
| 110 | __ | |aFaculty of Management|bTilak Maharashtra Vidyapeeth|dPune |
| 245 | __ | |aA study of Advertising Standards Council of India (ASCI) and its regulatory role towards curbing unethical marketing communication with specific reference to the Portrayal of women by advertisers |
| 260 | __ | |aPune|bTilak Maharashtra Vidyapeeth|cOctober, 2011 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2011-10 |
| 520 | __ | |aIn the present highly competitive marketing scenario there is a clutter of advertisements in the media such as newspapers, television, magazines, outdoor and cyber media. The advertisers and advertising agencies design the print advertisements for the n |
| 653 | __ | |aAdvertisers |
| 653 | __ | |aAsci |
| 653 | __ | |aAdvertising standards council of india |
| 653 | __ | |aMarketing |
| 653 | __ | |aCommunication |
| 700 | __ | |aLawrence, M D|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/3434|yShodhganga |
| 905 | __ | |anotification |
User Feedback Comes Under This section.