Title : Buying decision making in household sector: influences and practices

Type of Material: Thesis
Title: Buying decision making in household sector: influences and practices
Researcher: Gupta, Kusum
Guide: Kaur, Parminder
Department: School of Management Studies
Publisher: Punjabi University
Place: Patiala
Year: February, 2011
Language: English
Subject: Management
Buying decision
Dissertation/Thesis Note: PhD
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_261150
040__|aPJBI_147002|dIN-AhILN
041__|aeng
100__|aGupta, Kusum|eResearcher
110__|aSchool of Management Studies|bPunjabi University|dPatiala
245__|aBuying decision making in household sector: influences and practices
260__|aPatiala|bPunjabi University|cFebruary, 2011
502__|bPhD
518__|oDate of Notification|d2011-02
520__|aThe present study examines the role of children in household buying decisions. It is a comparative study of two cities of Punjab ├óÔé¼ÔÇ£ Bathinda and Ludhiana where Bathinda being the backward and Ludhiana being a developed study form basis for compari
653__|aManagement
653__|aBuying decision
700__|aKaur, Parminder|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/2888|yShodhganga
905__|anotification

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