Type of Material: | Thesis |
Title: | Buying decision making in household sector: influences and practices |
Researcher: | Gupta, Kusum |
Guide: | Kaur, Parminder |
Department: | School of Management Studies |
Publisher: | Punjabi University |
Place: | Patiala |
Year: | February, 2011 |
Language: | English |
Subject: | Management | Buying decision |
Dissertation/Thesis Note: | PhD |
Fulltext: | Shodhganga |
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035 | __ | |a(IN-AhILN)th_261150 |
040 | __ | |aPJBI_147002|dIN-AhILN |
041 | __ | |aeng |
100 | __ | |aGupta, Kusum|eResearcher |
110 | __ | |aSchool of Management Studies|bPunjabi University|dPatiala |
245 | __ | |aBuying decision making in household sector: influences and practices |
260 | __ | |aPatiala|bPunjabi University|cFebruary, 2011 |
502 | __ | |bPhD |
518 | __ | |oDate of Notification|d2011-02 |
520 | __ | |aThe present study examines the role of children in household buying decisions. It is a comparative study of two cities of Punjab ├óÔé¼ÔÇ£ Bathinda and Ludhiana where Bathinda being the backward and Ludhiana being a developed study form basis for compari |
653 | __ | |aManagement |
653 | __ | |aBuying decision |
700 | __ | |aKaur, Parminder|eGuide |
856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/2888|yShodhganga |
905 | __ | |anotification |
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