| Type of Material: | Thesis |
| Title: | Marketing of financial services by Commercial Banks in Kerala: a case study of State Bank of Travancore |
| Researcher: | Nair, V Raman |
| Guide: | Das, V Mukunda |
| Department: | Rajagiri College of Social Sciences |
| Publisher: | Mahatma Gandhi University |
| Place: | Kottayam |
| Year: | 24th November, 2003 |
| Language: | English |
| Subject: | Bank marketing | Marketing management | Rural bank marketing | Indian banking | Financial services | Banking services |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 035 | __ | |a(IN-AhILN)th_260395 |
| 040 | __ | |aMGND_686560|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aNair, V Raman|eResearcher |
| 110 | __ | |aRajagiri College of Social Sciences|bMahatma Gandhi University|dKottayam |
| 245 | __ | |aMarketing of financial services by Commercial Banks in Kerala: a case study of State Bank of Travancore |
| 260 | __ | |aKottayam|bMahatma Gandhi University|c24th November, 2003 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2003-11-24 |
| 653 | __ | |aBank marketing |
| 653 | __ | |aMarketing management |
| 653 | __ | |aRural bank marketing |
| 653 | __ | |aIndian banking |
| 653 | __ | |aFinancial services |
| 653 | __ | |aBanking services |
| 700 | __ | |aDas, V Mukunda|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/377|yShodhganga |
| 905 | __ | |anotification |
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