| Type of Material: | Thesis |
| Title: | Evaluation of marketing strategies of commercial banks |
| Researcher: | George, K M |
| Guide: | Sankaranarayanan, K C |
| Department: | Department of Economics |
| Publisher: | Mahatma Gandhi University |
| Place: | Kottayam |
| Year: | December,1999 |
| Language: | English |
| Subject: | Bank marketing | Public sector banks | Marketing management | Marketing financial services | Economics |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 260207 | |
| 003 | IN-AhILN | |
| 005 | 2013-12-05 05:16:32 | |
| 008 | __ | 100806t1999||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_260207 |
| 040 | __ | |aMGND_686560|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aGeorge, K M|eResearcher |
| 110 | __ | |aDepartment of Economics|bMahatma Gandhi University|dKottayam |
| 245 | __ | |aEvaluation of marketing strategies of commercial banks |
| 260 | __ | |aKottayam|bMahatma Gandhi University|cDecember,1999 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d1999-12 |
| 650 | __ | |aEconomics|2UGC |
| 653 | __ | |aBank marketing |
| 653 | __ | |aPublic sector banks |
| 653 | __ | |aMarketing management |
| 653 | __ | |aMarketing financial services |
| 700 | __ | |aSankaranarayanan, K C|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/544|yShodhganga |
| 905 | __ | |anotification |
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