| Type of Material: | Thesis |
| Title: | A comparative study of marketing strategies of Over The Counter OTC products of Glaxo Smithkline and Ranbaxy pharmaceuticals in Sangli and Kolhapur district |
| Researcher: | Kanthe, Rajesh Uttam |
| Guide: | Kodag, Vasant B |
| Department: | Department of Commerce and Management |
| Publisher: | Shivaji University |
| Place: | Kolhapur |
| Year: | June, 2010 |
| Language: | English |
| Subject: | Marketing strategies | Management | Sangli district | Kolhapur district | Over-the-counter |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 259648 | |
| 003 | IN-AhILN | |
| 005 | 2013-12-05 05:06:33 | |
| 008 | __ | 120821t2023||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_259648 |
| 040 | __ | |aSVJI_416004|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aKanthe, Rajesh Uttam|eResearcher |
| 110 | __ | |aDepartment of Commerce and Management|bShivaji University|dKolhapur |
| 245 | __ | |aA comparative study of marketing strategies of Over The Counter OTC products of Glaxo Smithkline and Ranbaxy pharmaceuticals in Sangli and Kolhapur district |
| 260 | __ | |aKolhapur|bShivaji University|cJune, 2010 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2010-06 |
| 653 | __ | |aMarketing strategies |
| 653 | __ | |aManagement |
| 653 | __ | |aSangli district |
| 653 | __ | |aKolhapur district |
| 653 | __ | |aOver-the-counter |
| 700 | __ | |aKodag, Vasant B|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/4346|yShodhganga |
| 905 | __ | |anotification |
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