| Type of Material: | Thesis |
| Title: | Change in patterns of advertising for successful Marketing Stretergy in the case of selected consumer durables |
| Researcher: | Tripathi, Shalini Nath |
| Guide: | Saxena, R K |
| Department: | Department of Business Administration |
| Publisher: | Bundelkhand University |
| Place: | Jhansi |
| Year: | 2002 |
| Language: | English |
| Subject: | Commerce | Advertising marketing | Consumer sastifaction | Business administration |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 257880 | |
| 003 | IN-AhILN | |
| 005 | 2013-12-04 11:44:43 | |
| 008 | __ | 131021t2002||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_257880 |
| 040 | __ | |aBNDK_284001|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aTripathi, Shalini Nath|eResearcher |
| 110 | __ | |aDepartment of Business Administration|bBundelkhand University|dJhansi |
| 245 | __ | |aChange in patterns of advertising for successful Marketing Stretergy in the case of selected consumer durables |
| 260 | __ | |aJhansi|bBundelkhand University|c2002 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2002 |
| 653 | __ | |aCommerce |
| 653 | __ | |aAdvertising marketing |
| 653 | __ | |aConsumer sastifaction |
| 653 | __ | |aBusiness administration |
| 700 | __ | |aSaxena, R K|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/11971|yShodhganga |
| 905 | __ | |anotification |
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