| Type of Material: | Thesis |
| Title: | Emotional attachment as a mediator of the relationship between service evaluation index and emotional brand with specific reference to banks |
| Researcher: | Maheswari, R |
| Guide: | David Jawahar, P |
| Department: | Department of Business Administration |
| Publisher: | Bharathidasan University |
| Place: | Tiruchirappalli |
| Year: | July, 2008 |
| Language: | English |
| Subject: | Branding | Service industry | Banking industry | Service performance scale | Service evaluation index |
| Dissertation/Thesis Note: | PhD |
| Fulltext: | Shodhganga |
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| 001 | 257454 | |
| 003 | IN-AhILN | |
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| 035 | __ | |a(IN-AhILN)th_257454 |
| 040 | __ | |aBRDS_620024|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aMaheswari, R|eResearcher |
| 110 | __ | |aDepartment of Business Administration|bBharathidasan University|dTiruchirappalli |
| 245 | __ | |aEmotional attachment as a mediator of the relationship between service evaluation index and emotional brand with specific reference to banks |
| 260 | __ | |aTiruchirappalli|bBharathidasan University|cJuly, 2008 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2008-07 |
| 520 | __ | |aThis research aims to analyse the role of Emotional Attachment as a mediator of the relationship between Service Evaluation Index and Emotional Brand in the banking industry. In an effort to meet this objective, a study was conducted on the customers of |
| 653 | __ | |aBranding |
| 653 | __ | |aService industry |
| 653 | __ | |aBanking industry |
| 653 | __ | |aService performance scale |
| 653 | __ | |aService evaluation index |
| 700 | __ | |aDavid Jawahar, P|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/5314|yShodhganga |
| 905 | __ | |anotification |
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